Keyword & Trend Research

Targeted Engagement

Keyword analysis (also known as semantics) is a crucial element of Search Engine Marketing. Knowing what your potential customers are searching is the foundation of all Search Engine Marketing campaigns.

Prior to any optimisation activities, a clear understanding of the opportunities available for relevant traffic is paramount. The quality & quantity of the traffic generated is essential to increasing the volume of interest, leads and sales via a website.

We use a well-tested method called ABC methodology to implement the best chance to rank for any niche or topic..

Technical SEO

Onsite Changes

Google is blind, there are an array of factors that help Google rank your website above the competition for the product or service that it provides.

On-site Search Engine Optimisation is dependent on both visible content, in addition to hidden factors in the website source code.

It is important to not neglect any of these elements to ensure maximum ROI for all Search Engine Marketing activities. The Search Engine Optimisation landscape is constantly changing due to algorithm updates, competitor and user behaviour.

Blogging

User Journey

Blogging formulates a major cornerstone for any SEO strategy, Google needs constant relevant and fresh content to be added to a website for it to rank higher. Blogging for SEO fills this need and allows you to release relevant content optimised for SEO which will help you keep your customers informed and your website elevated in keyword rankings.

As voice searches become more common due to the rise of smart home devices and mobile based virtual assistants such as Siri or Alexa blogging becomes an increasingly powerful way to answer the direct questions people are asking their phones. Having content optimised for voice search through blogs is a powerful way of capturing new traffic to your website.

Local SEO

With the heavy use of smart devices and location tracking, local SEO is more important than ever before. The right strategy can make your business far more visible to customers searching locally for the goods or services you offer. Google have stated that at least 20% of all searches relate to a location, it’s really important to pay attention to local SEO. This is especially true when you consider that mobile search is expected to leapfrog desktop in the very near future. Currently 40% – 50% of mobile searches relate to a location.

Marketing Audit

WanderCIRCLE’s marketing audit covers all areas of your digital presence including: Onsite SEO, Blogging, User Experience for Mobile and desktop browsing, Social Media and Competitor analysis and comparison. Our Marketing Audits are conducted by a human with the aid of analytical tools to not only provide you with the data around your companies digital presence but also to make this data digestible and understood.

Backlink Analysis

Links between websites are an important area which Google uses to rank websites for search results. Links from a website to your domain can either be a positive or negative thing in the eyes of Google. At WanderCIRCLE we consider this a waste of effective time and focus our attention on creating more useful content and gain relevant backlinks by providing useful information. Experience as shown us that lots of digital marketers offer backlinking as a service but you will experience much faster, richer and longer-lasting benefits if you just provide potential customers with useful information.