PPC Management Agency
As a UK based PPC management agency we believe that pay-per-click (PPC) advertising across Google Adwords & Social Media platforms can be one of the most effective ways to scale a business due to the lead generation opportunities & tight ROI tracking that PPC campaigns provide.
Generating website traffic via an effective PPC campaign is instant & trackable. Highly optimised paid targeting generates traffic from customers with purchasing intent as they are actively searching for your product or service. As the name pay-per-click suggests, a business will only pay for customers that interact with their advertisement, decreasing wasted budgets on un-trackable traditional advertising campaigns.
WanderCIRCLE’s PPC marketers are experts in converting relevant traffic into leads & ultimately revenue.
Managing Director – Aarrone Sangster
PPC Management
The opportunity to target customers online with such precision & specificity is regularly overlooked in contrast to other marketing channels. When coupled with expert research, planning & creative Paid Targeting can provide exponential revenue growth. WanderCIRCLE typically focuses on two forms of Paid Targeting: Google Adwords & Social Media paid posts. Once campaigns are launched the work does not stop there, daily iterations are needed to continuously optimise campaigns to increase conversions & the return on investment. Sometimes who not to target is more important than who to target, this is one of the main issues we encounter when taking over from internal teams or non-specialist agencies.
Paid Targeting Clients We Love
WanderCIRCLE partners with brands to amplify their story to targeted audiences across the perfect Social Media platforms. Using our ABC methodology we analyse competitors & audiences, plan & develop content with best in class execution & reporting.
Google Ads
PPC
Google Adwords is one of the most effective & trackable PPC channels available. There are over 3.5 billion searches per day on the Google network with customers looking for answers to questions, solutions to problems & products/ services to purchase. WanderCIRCLE, starts all PPC campaigns with deep competitor insights & market research, driving revenue via customers that already have purchasing intent. Maximising your PPC budget is a priority, who not to target is as important as who you target.
Facebook Ads
Hyper Targeted
Facebook paid targeting provides hyper targeted advertising in the palm of potential customer’s hands. Targeting can include elements such as gender, interests, location & even life events such as birthdays or anniversaries. Paid Targeting on Facebook can be used to grow an audience, drive traffic to a website or generate leads directly without leaving the Facebook platform. Facebook is particularly effective for certain demographics & product types. Content from effective Facebook campaigns is easily shared, encouraging the “viral“ element of social media PPC campaigns.
Pinterest Ads
Worlds Pinboard
Promoted Pins appear in the home feed and search results just like a regular Pin except that they’re boosted and targeted to deliver way more reach. Other than the “Promoted” label on the Pin, they look and behave the way other Pins do. Users can Pin them to boards, share them, and comment on them.
Only applicable to certain products but if you fall under the Pintersts useful category then it is a highly effective tool to convert sales. Only offering the most relevant marketing channels for your products are important to us.
Instagram Ads
Engaged Audience
Instagram advertising provides the same level of expert demographic targeting as Facebook, as they share a database. However, Instagram on average sees 58 times more engagement than it’s sister platform. Instagram typically has a younger, more engaged audience & content via Instagram is almost exclusively consumed via mobile devices.
Instagram is the platform of choice for e-commerce brands due to direct integration with platforms such as Woocomerce. Instagram has the capability to run photo, video, carousel & story ads which now has over 250 million daily users.
Recent Content & Creative Projects
Research
Paid Targeting campaigns rely heavily on research to execute properly. Using WanderCIRCLE’s market-leading research tools we build all campaigns around the optimum keywords, timing & pricing to maximise the return on investment. Competitor targeting and research allow us to learn from their mistakes so you do not make them too. Our research is not limited to just setting up a campaign. Ongoing research occurs during the duration of the campaign to tweak & optimise our targeting.
Creative
Bespoke mobile optimised content for your target audience, with the sole purpose to attract & retain customers. Creation & curation of targeted ad copy & design are implemented to both attract and convert customers and are used throughout our campaigns. Our bespoke paid targeting landing pages are designed specifically to convert customers & will increase the effectiveness of any pay per click advertising endeavours.
Reporting
We provide monthly reports, curated by a member of our Paid Targeting specialists. Not only will we provide you with information on how well your ads are performing but your Paid Targeting account manager will analyse the report for you and break down the complexities in a way you can understand.
The goal of any successful paid targeting campaign is turning a viewer into a customer or a conversion. Your WanderCIRCLE PPC account manager will maximise your campaign through the use of research and the optimum copy to target the right person and present them with exactly what they are looking for. Our bespoke landing pages are tailored purely to generate customers using proven research-based methodology.
Contact WanderCIRCLE
Digital Marketing Services
Prefered tools we use