Digital Marketing Audit
There are many websites that provide a free audit function which will run off predetermined data to tell you what you might not understand or understand the solutions to these problems. At WanderCIRCLE we take a more personal approach with our audit process.
Our Marketing Audits are conducted by a human with the aid of analytical tools to not only provide you with the data around your companies digital presence but also to make this data digestible and understood.
WanderCIRCLE’s marketing audit covers all areas of your digital presence including Onsite SEO, Blogging, User Experience for Mobile and desktop browsing, Social Media and Competitor analysis and comparison.
WanderCIRCLE puts content creation at the heart of every campaign. We ensure that all content produced for clients elevates their brand messaging & is crafted with specific goals in mind.
With Video Marketing being an integral content option for any agency WanderCIRCLE shoots specifically for channels such as IGTV, Youtube, Instagram & Facebook – the majority of video views are now coming from mobile devices in a vertical format making this type of video a specific skillset.
Marketing Agency knowledge, data & experience put WanderCIRCLE in a different league with deep knowledge of the wider marketing spectrum & how to leverage content, in all of its forms, to increase awareness & drive revenue.
Your Digital Marketing Audit Includes
Onsite SEO
Technical Limitations
Not all websites are built equal. While your website might look appealing, this could be wasted if you are not getting the necessary volume of traffic to view your content. One of the most important parts of a strong SEO strategy is having the technical fundamentals water-tight & this includes your website not having any technical errors. The WanderCIRCLE SEO specialists will identify areas which will be limiting how high your business ranks on Google. When these errors are fixed your business will see an increase in the overall visibility of your website, increasing organic traffic.
Social Media
Community Engagement
Social Media is one of the most powerful ways to interact with new & existing customers. A deep analysis of the utilisation & performance of various social channels will uncover opportunities to build your online presence & engage with a growing online community. WanderCIRCLE’s Social Media Marketing specialists are always ahead of the curve with ever-changing trends & platform best practices to maximise the ROI of these platforms. We will tell you what you are doing wrong and where you can maximise your account & engagement.
Offsite SEO
Google Trust Score
One of the most neglected forms of SEO amongst most websites but an extremely important factor in your Google ranking; Offsite SEO refers to “backlinks“ from trustworthy websites across the internet. Establishing & maintaining these backlinks is crucial to increase your website’s Google positioning & to increase traffic to your website. Our audits include your full backlink profile analysis, competitor backlink information & opportunities identified to increase your website’s trust score with Google.
User Experience
Increased Conversions
User experience (UX) focuses on having a deep understanding of who your website visitors are, their intentions & how your website carters for these needs. UX best practices promote improving the quality of the user’s interaction & perception of your website. Reviewing all aspects of the customer journey is essential, a positive user experience increases conversions & therefore increases revenue.
Competitor Analysis
Dominate Competition
A clear understanding of your market positioning alongside the strengths & weaknesses of your competition will help to maximise the effectiveness of all of your marketing activity. The WanderCIRCLE specialists will identify all available opportunities which can be exploited to increase your website traffic, social media presence & overall customer acquisition.
Content & Creative
Visual Opportunities
Alongside a technical review, the WanderCIRCLE specialists will cast expert eyes over the content currently used across your Website, Social Media platforms & other digital platforms. Alongside Content & Creative opportunities our team will review the timing, amplification & relevance of your content based on experience across all major industry sectors. Maximising the online window to your business starts with your brand’s look & feel across all available & relevant channels.
Prefered tools we use